St. Ida Springs

Who they are

St. Ida Springs are a pre-launch spring water brand based in Dorset. After purchasing their aquifer, the founders were keen to work its history and identity into the heart of the brand, as well as analyse the best route to market in a crowded space. Setting Ida apart was key.

Why they came to us

Ida wanted to distance themselves from the traditional spring water brand space, which usually centres on playfulness (Liquid Death) or a simplistic version of purity (Evian, et al). With the idea to draw on the language of medieval Dorset and the alchemical uses of water, St. Ida Springs required an agency who were able to create a unique voice.

Package Used: Pen our oeuvre

Services Used:

Tone-of-voice work
Messaging strategy
Copywriting
Digital marketing consulting

What we did

Examining language, brand and marketing channels:

We paired Ida with Rowan Evans, Gregory Award-winning poet; Rowan was able to develop language concepts around Latin and Middle English, representing the aquifer’s storied past
Next we examined the social media strategies of competitors
We then identified relevant online stockists and resale opportunities
Last we pulled this information together in a strategy and an identity

Brand messaging document, GTM strategy and copywriting:

We presented a brand messaging document, drawing on Middle English, Latin and the alchemical lexicon
We presented a go-to-market strategy, detailing competitor ad strategies, trends in spring water marketing, and a recommended 6-month plan for exploring the most relevant channels and reseller opportunities
We began copy work for Ida’s upcoming launch and packaging

A little upstream:

St. Ida Springs will hard launch in 2026!

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Client Name, Job Title at St. Ida Springs

Who they are

Why they came to us

What we did

You'll have never sounded so much like yourself