Pick a service or services then choose a package: long-term contract, short-term contract or work with an author directly.
We are able to offer much richer, linguistically flexible tone-of-voice work, underpinned by the analysis of language found in postgraduate stylistics programmes and the instincts of any great writer. Our ToV work takes the form of consulting, competitor benchmarking using the 4 Nielsen voice dimensions, workshops, and a final voice and style guide document with AI readiness.
Approach considers SEO, GEO and other important Os.
We use our own commercial objective/audience/channel/asset/message framework, which helps you (and us) clearly articulate your offering.
Though messaging strategy and voice work are closely linked, they may be taken separately.
Naming a brand combines the fine linguistic work of phonetics, etymology and broader cultural analysis with trademark and domain screening.
This service may include sub-branding and brand strategy.
Analysing your brand and ensuring it is preserved across assets and as part of content automation strategies.
This may involve AI work where LLMs power your automation.
Copywriting covers traditional writing services. This includes website copy, social copy, emails, collateral.
Copy work considers relevant commercial/channel frameworks, as well as our cake-topping cherry.
Work with real writers. We script and ideate content for social media, brand video and audio advertising.
We do not position ourselves as a full-service agency.
However, we do help start-ups and SMEs with day-to-day channel strategy and execution. We cannot help with enterprise-level, automation-heavy workflows…yet.
Our short-form campaigns leverage our writers’ prestige to deliver social content or brand assets (physical inserts or digital assets) making use of literary talent (and reputation) in some shape or form.
We can ideate and execute or play a supporting role in a project managed by a full-service agency or in-house function.
Coffee table books, exhibition catalogues and journals offer customers a valued object and brands an advert that lives in the home, at no cost, and which isn’t extremely annoying.
What a deal.
Engraving, packaging copy, product inserts or textile printing.
Good for customer retention, social network promotion and lifetime customer value.
Most of the services above can be delivered through any of our three packages. The difference is the depth of the relationship and the length of the engagement.
We want the romance of the century with a published author
You’re matchmade with a publishing author, backed by TWA strategy and execution. We lead on content development and deployment across channels.
Retainer · Full strategic partnership
We want a summer fling with a published author
Short-run projects and campaigns built around the chic of working with a published author. Work can be ideated collaboratively or with one side taking the reins.
Project-based · Campaign or one-off delivery
We want you in the room, always
Augment your existing marketing function with a published playwright, poet or novelist under your direction. We handle matchmaking and onboarding, then the relationship is yours.
Long-term contract · Embedded writer