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We matchmake brands and authors; B2B & B2B
At TWA, we matchmake tech brands with published playwrights, poets and novelists.
Work with masters of voice, structure and rhythm in crafting or reviewing your brand’s identity, or launching campaigns.
Tech brands we work with
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Start-ups and scale ups - we'll be your lily pad
We help launch and scale products and service-based agencies with revenues between <1-10 million in the tech sector.
ToV, branding and identity consulting and delivery
Website development and online marketing
Content strategy across search, social and paid media
What do you get when you cross prize-winning authors with a founder who's spent 5+ years in B2B technology marketing? A value proposition that's bloody hard to articulate.
At this level, you'll receive marketing execution from our sister agency while working with prize-winning authors.
B2C mega stars - we'll be your eyeliner
For larger tech brands talking directly to consumers, we offer the chance to work with prize-winning authors for brand voice work and communication stunts.
Be matchmade with a poet, playwright or novelist for a brand voice guardian like no other: a pitch shift way outside the range of your friendly neighbourhood agency
Team up with an author for a healthy bit of stunt marketing : a poem of affirmation for each kilometre on a Strava equivalent; a 12-chapter story attached to your product's monthly invoice
Whatever else you can dream up
At this level, we work with you to extract the most value from this one-of-a-kind approach to talent and service.
B2B distant stars - we'll close the gap
Your light burns bright, but it can take a while to reach people.
We help B2B technology brands asses key messages and language construction of their major themes.
Branding and communications consulting
In-person workshopping, developing key messages and langauge patterns
Producing customer-facing assets such as pitch decks and oboarding materials
At this level, we help breath life into your communications, leveraging our unique talent and service model.
Why we matchmake brands and authors
From Adobe X Bauhaus Dessau to George The Poet’s work with Snapchat World Lens, tech has long had a love affair with with older, fustier, more “prestige” artforms.
There’s something titillating about that particular venn diagram’s mid section. Digital and analogue. Time-honoured tradition and ‘move fast and break stuff.
In short, we go together like ink and quill. Copy and paste. You and I.
It’s a naturally curious pairing because, we think, people enjoy the idea of the dizzying heights of progress (you) leaping aloft from culture’s most deepest foundations ( The Illead for example - us adjacent)
So, how to give the people what they want?
There are a few ways we can work together.
We go down the route of collaborations between tech brands and artists. This sees our writers - prize-winning poets and tres chic pamphleteers - collaborate in a one-off project.
The idea here is to do something like Adobe X Bauhaus. Exploit the tech and written-word angle. Make a scene.
Depending on your vertical, this might mean a piece of online, interactive media, a real-world experience, or even gated content for a B2B audience.
We have excellent links with creative technologists if you want to take things IRL.
If any of this sounds vague, think of, for example, a running app, with poems of encouragement playing, or a productivity app screen synced with the digital notebook of a real writer working on their latest piece.
These kinds of projects are about putting you on the map.
The other way we can help is in a more traditional role, though here too, there’s a twist.
We regularly partner with brands as ToV and messaging consultants, enriching voice in ways that marketeers and copywriters simply aren’t able to.
This means touching on deeper cultural themes, analysing language more formally, and technically, and in so doing creating the space for something more distinctive.
We might say, for example that dominant voice in customer-facing tech copy is a sort of performed naïveté.
The techno-solutionism of Your Potential. Our Passion. The cutesy parataxis (the placing of clauses or phrases one after the other coordination or subordination).
And we might say it’s very annoying and played out, and mightn’t we come up with something better?
We also absolutely execute, in strategy, channel marketing and content, but we are a team of less than 10, so very large firms are best of integrating us within an existing marketing function or agency partner.
,If any of the above sounds enticing, please let us know
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A 100% - unique approach to talent and service
We matchmake brands with prize-winning writers and deliver content types that have thus far not graced a page, screen or pamphlet.
A one-on-one - relationship with a published author
Allow your brand to become one writer’s muse. Know that - somewhere - at 3am, this year’s hot young poet has shot out of bed upon realising there’s some gorgeous assonance to be had between the alloys that make up your bike frame and the trails your riders love.
Copy that plays your customer’s heartstrings- like Eddie Van Halen
For luxury brands, the divine is in the details. Your customers want to be seduced. Intoxicated. They want their desire reflected back in them in language which accentuates the superlative. Why is it the sleekest, fastest most classic?
Meet the writers
Ava Patel won Prole Magazine’s 2021 pamphlet competition with her debut pamphlet ‘Dusk in Bloom’.
Féilim James is a writer from Dublin, Ireland. He has been funded by the Arts Council of Ireland on three occasions, including for his debut novel, Flower of Ash.
Rowan Evans is a poet, composer and sound artist whose debut collection is A Method, A Path (Bloomsbury Poetry, 2023). He received an Eric Gregory Award in 2015 and his chapbook The Last Verses of Beccán (Guillemot Press, 2019) won the Michael Marks Award for Poetry.
Boasting the fewest publications and the most seniority, founder Ned Hallett is the ugly business gristle beneath our shining face.
