We matchmake;
brands &
authors
A 100% unique approach - to talent and service
At TWA, we believe great copywriting just means great writing.That’s why we matchmake brands with publishing playwrights, poets and novelists.
Meet the writersOur Packages
Pick what works; or ask us for a tip
Pen our oeuvre - we want the romance of the century with a published author
Know you? We could write the book. Think ground-up voice reworks. Long-form product stories.
Silly stunts - we want a summer fling with a published author
Think haikus on hightops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch.
Bookworm in the corner- we want you in the room; we speak when spoken to
Know you? We could write the book. Think ground-up voice reworks. Long-form product stories.
Our Industries
We play well with...
Technology
Be the voice in a market of tannoys.
We differentiate tech brands in B2B and B2C markets.
Luxury
The promise of a brand lives on the choice of an adjective, a pruned phoneme
even an ungrammatical line break.
Agencies
We partner with large agencies to deliver small wonders. Tag us in on a project and watch your clients’ hearts soar.
See Details
A 100% unique approach - brands and authors
Ever wondered what someone like Ernest Hemmingway would make of your newsletter?
Might Sylvia Plath find your email copy a bit tragic?
Bretch baulk at your bulletin?
You get the picture.
Our key insight is that the essence of good copy is inimitability. That’s why we matchmake brands with award-winning authors - to provide a voice all their own.
The result is precision in rhythm, spectacular vernacular and a 100% unique approach to talent and service.
Why we matchmake brands and authors
Most boutique copy outfits mistake brevity for wit. You’ll have seen it. Short. Sharp. Some alliterative acrobatics.
Then a playful reference to reeling in results or knuckling down on numbers. Alliteration served here, too.
A varied menu too much to ask? We think not. This is beautiful:
"If personality is an unbroken series of successful gestures, then there was something gorgeous about him."
F Scott. Fitzgerald, The Great Gatsby
This…
They required a campaign that could transcend borders. One that would challenge boundaries, much like their audience and brand ambassadors do daily."
From the website of a leading agency
...is not.
Is there a business service in the space between these two sentences?
We think there is. We think, if your eyes rolled as you read the second extract (maybe even managing a whole-soul shudder at the now painfully ubiquitous Corperate Vision Board Ipsum) then we have something for you.
Hand-picked, prize-winning, sentence-chewing playwrights, poets, authors and novelists.
Deployed as copywriters, brand guardians, scriptwriters, and social media attention magnets.
There are at least three really good reasons.
One: a general decline in reading & writing has given rise to a generation of copywriters who cleave to a few established voices, (one outlined snarkily above) in turn leading to a linguistic blanding much like running together of logos and colour palettes (noticed) by Thierry Brunfaut in his 2018 Branding/Blanding paradox.
Two: the rapid growth of gen AI in language-based services has rendered these voices push-button accessible.
Three: because now (much like the past) constitues a time when this has not been tried yet.
In short, where sameness is cheap and bountiful, distinction is king.
Now we might ask what that distinction looks like. Between Fitzgerald and a beleaguered skillset fast being automated by LLMs:
We have hundreds of answers to this question. We say, for example, that the art of branding is personality, and that poets, playwrights and novelists have always been the better smiths of personhood.
We say that, insofar as the medium is the message, hiring an author to deliver language-based services is the distinction in itself. Something to crow about on xxx
We demonstrate our exceptionalism in turns of phrase: we say that our copy drips with vim and brims with vigour; that standard agencies reach with stubby, one-track fingers, tugging always in the same direction. To buy. Please. Now.
But all of this, while germane, is not to the point.
The point is that you already knew; that the space between the first and second quote is plain whether you can reel off the definition of sibilance or isocolon or not; that you needed no convincing such a space was there at all.
In short, we matchmake brands and authors because the human mind maps and measures the space between beauty and mundanity unprompted.
How it works
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Browse our house writers and their sample packs and get in touch to book a Tête-à-tête with your favourite
OR
Submit a form and we’ll make the match.Think haikus on hightops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch. Text-based art - narrative social media - script writing for video -
Pick your service level and project scope. In this initial project scope, we’ll outline what will be written and where.
Build a one-on-one relationship with a published author immersed in your brand. This relationship will be overseen by an account manager who’ll serve as a business-to-art Rosetta Stone.
How we got started
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THE MARKETING DIRECTORS AND EDITORS WHO PAIDOUR BILLS KEPT ASKING HOW WE TURNED OUT SUCH GREAT COPY.
WE ANSWERED, ‘ BECAUSE WE’RE WRITERS . ’
FROM THERE, IT WASN’T HARD TO JOIN THE DOTS.
