Copy is fungible;
literature is
inimitable
We matchmake brands and authors
At TWA, we believe great copywriting just means great writing.That’s why we matchmake brands with publishing playwrights, poets and novelists.
Our Packages
Pick what works; or ask us for a tip
Pen our oeuvre - we want the romance of the century with a published author
Know you? We could write the book. Think ground-up voice reworks. Long-form product stories.
Silly stunts - we want a summer fling with a published author
Think haikus on hightops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch.
Bookworm in the corner - we want you in the room, always
Know you? We could write the book. Think ground-up voice reworks. Long-form product stories.
Our Industries
We play well with...
Technology
Be the voice in a market of tannoys.
We differentiate tech brands in B2B and B2C markets.
Luxury
"Irreplaceable words are not chosen"
The promise of a brand lives on the choice of an adjective, a pruned phoneme
even an ungrammatical line break.
Agencies
We partner with large agencies to deliver small wonders. Tag us in on a project and watch your clients’ hearts soar.
- Look hip
- Justify cost
- Deliver new
We matchmake - brands and authors
Ever wondered what someone like Ernest Hemmingway would make of your newsletter?
Might Sylvia Plath find your email copy a bit tragic?
Bretch baulk at your bulletin?
You get the picture.
Our key insight is that the essence of good copy is inimitability. That’s why we matchmake brands with award-winning authors - to provide a voice all their own.
The result is precision in rhythm, spectacular vernacular and a 100% unique approach to talent and service.
Why we matchmake brands and authors
Most boutique copy outfits mistake brevity for wit. You’ve seen it. Short, sharp sentences.
Full stops deployed wherever possible. Impressive.
Other usual suspects include alliteration, puns and playfully Millennial vocabulary.
Copywriters are word ‘slingers’; results are driven by cool, kooky verbs: they might be ‘reeled in’, ‘racked up’ — you may even ‘pocket the difference’ of their approach.
Except there is no such difference.
When every portion of fries is bouqueted in a steel cone; when every burger is named The (insert pun designed to either sexualise or merely accent the ingredients' orgiastic surplus), you do not have a differentiator.
You have a new stultifying, saccharine normal. And one, we might add, that ChatGPT is perfectly capable of belching out in short order. Enter disruption. Enter TWA.
Enter a world where you’re matchmade with your very own publishing playwright, poet or novelist.
Where your vocal range is not restricted to Peppy Millennial, Breathy Polysyllabic (see virtually all luxury brands, à la ‘retire into decadence') or, our personal favourite, Corporate Vision Board Ipsum/Inspo:
From the website of an actual luxury copywriter
Borders crossed here: from pompously insipid to genuinely, somatically nauseating.
Let’s put our cards on the table. This is beautiful:
F. Scott Fitzgerald, The Great Gatsby
Not least because it contains ideas. Notice the conditional; notice next the unusual choice of adjective: a word unassociated with personality or gesture, moving its subject to a kind of exceptionalism within its own frame.
This kind of writing — good writing — cannot be achieved inside the mindless execution of a few prevailing styles.
The genuinely halting, surprising or poignant cannot be extrapolated from a ToV guide stuffed inside a custom GPT, or a series of verbal tics passing for risque.
And when you think of your brand — the thing you have poured love and attention and dogged human effort into — how do you want it represented? As an echo of an echo inside a tin ear?
Or, as you no doubt first envisioned. Something new. Something its own. Something beautiful.
Now, you likely have some questions. We know Fitzgerald is no slouch; who have you got in your corner?
We handpick up-and-coming playwrights, poets and novelists, and matchmake them with brands across sectors as well as agency partners.
Wait? How do you work with agencies?
And we can't just use an LLM? See for yourself.
How it works
Add sub heading or remove
.png)
Browse our house writers and their sample packs and get in touch to book a Tête-à-tête with your favourite
OR
Submit a form and we’ll make the match.Think haikus on hightops. An acrostic pinned to the lapel of 100 varsity jackets. A Bildungsroman-backed launch. Text-based art - narrative social media - script writing for video -
Pick your service level and project scope. In this initial project scope, we’ll outline what will be written and where.
Build a one-on-one relationship with a published author immersed in your brand. This relationship will be overseen by an account manager who’ll serve as a business-to-art Rosetta Stone.
How we got started
Add sub heading or remove
.png)
THE MARKETING DIRECTORS AND EDITORS WHO PAIDOUR BILLS KEPT ASKING HOW WE TURNED OUT SUCH GREAT COPY.
WE ANSWERED, ‘ BECAUSE WE’RE WRITERS . ’
FROM THERE, IT WASN’T HARD TO JOIN THE DOTS.
